
Live Book Summary: Cold Calling Sucks (And That’s Why It Works)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Dismissive Objections in Cold Calling
This chapter delves into strategies for managing dismissive objections like 'not interested' during cold calls, emphasizing that these reactions often reflect a disdain for the call rather than the product. It includes roleplay exercises and methods for effectively responding to various objections and dealing with gatekeepers, providing practical techniques for sales success.
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