Is It Important for Academics to Own Their Skills as Public Communicators?

"It's really important that scientists will be able, or are able, to communicate with different publics," he says. "People don't just want to hear it from madiators." But not everybody needs to speak with everybody all the time, ok? So tist should have leave te indelobs and come up with new medicine,  and not just run from,. you know, studio to studio and from school lecture to another school lecture. There should be balance. And people who are good at it and people who like it, should speak with the audiences that they feel comfortable with".