The Trapital Report 2023 is here! In this episode we break down a few big takeaways from the report on streaming, live music, the state of hip-hop, and the most valuable songs in the world. I’m joined by David Boyle from Audience Strategies, who first reached out to me about working on this report and we’ve been working together ever since.
We have two report versions. You can download the free preview of the report here.
We also have a premium version of the report available with insights on engaging superfans, emerging technology, country music’s moment, the impact of TikTok and short-form video, generational preferences, and more.
You can buy the premium report here.
[00:04:36] Hip hop outshines electronic music.
[00:05:51] Hip Hop's growth was tapering off.
[00:16:21] Headlines without context can impact decisions.
[00:23:32] Fans want identity, self-expression, and memories.
[00:33:11] Leaning in to generative AI.
[00:35:24] How best to split the pie
[00:42:55] Different worlds for artists on different tours.
[00:46:00] Historical bias and price influence hip hop tours.
[00:51:19] YouTube active users prefer pop audience.
Thanks again to the report’s presenting sponsor, DICE, and our presenting sponsors, Downtown Music and Audiense for making this report possible. Thanks to Luminate and Pollstar for sharing your data with us, and thanks again to Simon Jacobs and David Boyle from Audience Strategies.
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Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.
