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291: 85 Minutes of Strategic Content Tactics w/ Lewis Howes

The Think Media Podcast

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Securing High-Profile Guests Through Genuine Connections

The chapter highlights the significance of preparation and personal branding when reaching out to potential guests for interviews, stressing the need for authentic connections and strategic approaches. It offers advice on how to approach hard-to-reach guests and shares personal anecdotes of meeting individuals before they became famous. Emphasizing consistency, authenticity, and credibility, the chapter underscores the impact of genuine content creation and advises against shady practices for building a successful personal brand.

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