Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How GEICO use the principle of concreteness to make memorable ads

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Intro

This chapter examines Geico's journey in branding and marketing, notably through its distinctive advertisements. It also highlights the importance of auto insurance for young adults and how Geico aims to simplify the selection process.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app