UX Research

Pisa: I think some of the main themes that keep appearing again and again in the relationship with your your stakeholders or your clients is that they feel that they don't really understand research. Some people fear that it's not worth doing research because we will have to do what the VP says anyway or what the CEO says, she adds. Pisa: There's also this emotional layer that could go into rejecting something which can be explored from case to case so okay we've went through a couple of reasons that might make you reject research or fear it now let's see what are some of the arguments or or solutions things that designers can do back on these rejections  to convince them that