3min chapter

Limited Supply cover image

S1 E10: Why Every Brand Should Create FOMO Through Killer Content

Limited Supply

CHAPTER

Are You Using Paid Media to Build Experiences?

The more you grow a brand, the blurrier it gets. Paid media is just helping get that content out. You're not leading with paid media as a means to grow the customer base. It's definitely a little bit slower but what happens is you kind of build this rising tide of customers over time.

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