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5 Lessons from MrBeast for Marketers
Marketing Against The Grain
B2B Brands Don't Do It Because They're Not That Good at It
I think a lot of times brands don't do it because they're not that good at it, right? You need process to scale creativity, but process also kills creativity. And over-processed the timing and becoming indentured to a process versus the value of an idea is why most companies fail at this stuff. I also think that there is just a gulf between people who can create something meaningful and someone who creates something that is pretty whack.
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