Ad Platforms, View Through Conversion

optle is trying to solve the problem of attribution. We're modelling across different ad platforms together with analytics. And we're doing predictive model to understand the correlation between investment at different stages of the funnel, and then what actually otrive sales. Even if you install some other java script or pixtl tracking on to your sight, from another attribution solution,. we still have the problem of the upper funnel and really understanding in real time.