How to Write a White Paper

Robbie: I learned this in my first business, and I wrote a book called Writing White Papers. And after people read the book, they were ready to buy. Robbie: The traffic was generated from you writing the book in the first place and having good keywords. He says when he created a YouTube video on how to use LinkedIn Sales Navigator to generate leads, well, we rank number two or number three if you type in how to useLinkedIn Sales Navigator on YouTube. It's almost going to be like a referral of somebody coming to you willing to work with you.