What We Learned From Our Content Strategy

One of the lessons that we learned is that by not creating content for six months, I was able to focus on a lot of other stuff. And so we were able to put team and focus behind drastically increasing the front end. We now are selling three times as many front ends. So for us, that's our books and low ticket courses as we were the previous six months. But this is a long term play or making the investments now because I fundamentally believe the next year or two is going to be very difficult.