The Challenges of Working With Youth in the Youth Engagement Space

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials.

Max began his career in advertising, spending over a decade in the ad world, before working at the Purpose agency, the World Health Organization, and Exposure Labs – where he worked on documentaries including 'The Social Dilemma.' He has now spent about six months working at DoSomething.org.

In this episode, Max and Jim discuss DoSomething’s partnership with AllState to encourage young people to volunteer in the New Year and beyond. Max also shares what sparked his interest in social service and how to reintroduce a 30 year old brand to a new generation. 

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. 

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