The idea is that by definition, almost a lot of things are going on under the surface that we don't have access to in our brain. You go to bed trying to think of the name of a comic strip that's just outside your memory and you wake up and the word pogo jumps in your mind. Your brain worked on it while you were asleep and we understand that that happens all the time. But we don't really understand what's going on underneath there. The sort of, it's almost Bayesian. It's also a little bit of a voting or wisdom of crowds approach, an emergent idea that comes, it runs all through economics.

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