How to Get Organic Reach on Tik Talk

Tik tok is focusing on putting out similar content that we're using for top of the funnel ads, put it in a more or less salsi way. We have vidos like, how to use our product, right? And what is the product good for? For example, colegin is good for this, this and this. So those are probably the types of content that were pushing organically on tik Talk. But now with channels like take talk, where we can get that organic reach of i think that's probaby going down.