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3min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
From Dorm Room Cravings to Multimillion-Dollar Business
This chapter chronicles the story of Insomnia Cookies, started by a college student driven by his late-night cookie cravings. It explores the challenges encountered along the way and the eventual resurgence of the brand by embracing its foundational values, leading to remarkable business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode