The Evolution of Retail Through Live Social Shopping

This chapter examines how live social shopping is revolutionizing retail by contrasting it with traditional advertising methods. It discusses the significant sales successes achieved through live platforms and highlights the evolving dynamics between retailers and social media concerning transaction fees.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app