The New Music Business with Ari Herstand cover image

Theo Katzman on Recording, Songwriting and Staying Independent

The New Music Business with Ari Herstand

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Spotify Editorial Playlists Are Not as Powerful as They Used to Be

Rajan: We are in a post human editorial landscape on Spotify. It is now far better to get in algorithmic playlists than it is on these editorial playlists. If you your song doesn't perform well on that editorial playlist, like your save rates not there, the skip rates high, people aren't saving it, then it crushes what could happen with the algorithm. Rajan: This is what we're moving into this era where it's less about these human gatekeepers and more about if your fans are responding.

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