256 - The Persuaders - Anand Giridharadas
You Are Not So Smart
The Core-Core Issue Holding Back the Right
On the left, there's a lot of- I want to hear your thoughts on this. There's this sense of- I don't want to get involved in those dark arts. And if I employ these emotional appeals or I walk backwards through their pre-political feelings, that is a form of manipulation we don't do over here because when they go low, we go high. It seems wrong to use persuasion. As if the word persuasion itself suggests you are tricking people into coming over to your side. You can do it, but it's wrong.
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