What's the Difference Between Cosco and General Retail?

"If people are going to take away anything from the book, it's the idea of having a differentiator," he says. "It can't just be like, i'm the most like, green e male in the worldand i shouldn't use green,. But like, lo right? If you mae emal all yellow, no one gives a crap about that." 'You need to find something that a group of people care about and figure out how you are going to become the best at that,' he adds.'The easiest way is to start from you dont, quote, ant ute your personal monopoly.'

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