Is There a Third Vendor for Start Ups?

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Sass: Products are so expensive that the if you discover a tiny feature that you like, it still may be too expensive for you to turn it on. He says there is this new concept of let's not even try to make money off small companies. Let's just get them addicted to it, and if they happen to grow past twenty five or fifty employees, then we'll charge them because they can afford it. Sass: Should we push new products in search of product market fit, or focus on improving existing products and finding the right market for them?...

0:01 Jason intros today's questions!
2:18 Kate asks what founders & investors often overlook while pitching/being pitched, and what they should focus more closely on
6:58 Daniel asks about Jason's next book
8:59 Avery asks for advice on performing customer research
14:27 Dan asks what common traits Jason sees in the best founders and tangible steps to gain these traits
19:55 Shahpar asks what kind of cold emails catch Jason's eyes
22:10 Amy asks for the top 5 books Jason would recommend to an aspiring founder
27:18 Andrew asks Jason how his deal flow has been impacted by COVID-19
30:27 Dharma asks about the importance of a startups name/domain name and any hacks getting a better domain name
34:54 Pedro asks how to improve customer retention when acquisition goes down
39:57 Ivan asks how Jason is "sizing up" founders without meeting them in person
42:10 Gerry asks whether to offer a freemium version of a product OR to offer the full product free for a limited window before looking to convert
46:51 Naiem asks whether to push new products searching for product-market fit OR focus on improving existing products