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#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Be a Product Marketer

LB: I've been in B2B SAS my whole career, predominantly in product marketing with a few little detours in the product management joined plural site over six and a half years ago. Product marketing has always been a path to CMO because you've got that more strategic or market lens where you're looking at customer market positioning all of that. LB: Having broad expertise and having tried a few different areas of marketing can be really healthy. And so, yeah, I think great talent can come for many function in marketing.

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