HBO Max: A Rebranding Saga

This chapter explores the tumultuous rebranding journey of HBO Max, chronicling its evolution from HBO Go and HBO Now back to HBO Max amid the shifting media landscape. It discusses critical challenges in the media sector, including the separation of premium and lower-quality programming and the financial implications for executives. The conversation extends to CNN’s transition to streaming and the broader competitive landscape in the weather app market, emphasizing the ongoing evolution of sports broadcasting and ESPN's strategic challenges.