More is Not Better: Creating a Content Framework with Kristina Halvorson
Rosenfeld Review Podcast
00:00
The Content Strategy Quad: A Framework for Understanding the Discipline
Cassandra Halverson: I talk about the content strategy framework all the time. It is a framework for understanding the discipline itself, the practice and how the different activities and considerations are interdependent with one another. So we're really excited to see marketers talk a little bit more about user experience and customer experience beyond just promotion and engagement. Because that's what marketing should be.
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