Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis
Uncensored CMO
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Oreo's Creative Collaborations
This chapter explores the unexpected partnership between iconic brands, focusing on how shared values sparked innovative campaigns that appeal to Gen Z. It highlights the playful development of unique Oreo flavors and collaborative products, showcasing their impact on brand equity and customer engagement. The conversation further delves into the balance between innovation and brand identity, emphasizing the importance of tailoring marketing strategies to resonate with diverse audiences globally.
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