How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
Navigating the Millennial Market for Premium Outdoor Cooking
This chapter delves into the changing landscape of high-end outdoor cooking products, particularly targeting millennials and new homeowners. It emphasizes the strategies for market expansion through tech-enhanced, accessible products, and the significance of storytelling in conveying the value of premium cooking equipment.
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