The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Importance of Being Unique
David Ogilvy said he learned all his leadership lessons from Hotel Majestic. He literally says, you learn them in a kitchen. Some of the best conversations I've ever had on leadership have come from chefs. Tony's minor figures, liquid death, these are essentially like a full hog for house. But what that is, is just an unbelievable conviction in execution. And people are attracted to that, they love it.
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