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Improve Your Communication With Improv Comedy Techniques | Kelly Leonard

The Art of Charm

CHAPTER

The Importance of Imagination

I had this hunch that this is an underserved market in theater. And it's just like, no, no,no one cared. I also got the rights, the stage rights for the hockey movie Slap Shot and I produced a version of it in Toronto. What I didn't consider is that mostly women buy the tickets to go to theater. That was not a thing that they were desiring in Toronto. Sometimes these things that in the short term are failures by a cost benefit ratio are actually the right thing for the business if you're looking 10, 20, 30 years down the line. It's rapid prototyping with your audience is vital.

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