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76 How to Craft, Communicate, and Cash In on Your Personal Story with Bo Eason

The School of Greatness

CHAPTER

The Power of Storytelling

"I know storytelling. I know how to stay disciplined and tell a story," he says. "And then people then follow that story." He has his own events twice a year, bringing in clients from all over the world. A lot more people follow them regardless of what they're selling or what their occupation is,. So why is it that people when a company or an entrepreneur, when they have a clear story, why is itthat people want to are enrolled in that person?

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