5min chapter

The School of Greatness cover image

76 How to Craft, Communicate, and Cash In on Your Personal Story with Bo Eason

The School of Greatness

CHAPTER

The Power of Storytelling

"I know storytelling. I know how to stay disciplined and tell a story," he says. "And then people then follow that story." He has his own events twice a year, bringing in clients from all over the world. A lot more people follow them regardless of what they're selling or what their occupation is,. So why is it that people when a company or an entrepreneur, when they have a clear story, why is itthat people want to are enrolled in that person?

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