In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.

Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.

Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.

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INSIDE THIS EPISODE:

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

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CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

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PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Monday

Hong Kong Today

Introduction

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