#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
The StoryBrand Podcast
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How to Avoid the Dumb Tack
The book, by the way, is the road less stupid. If you want to read all about this, find the unasked question. The idea is, let me get clearity on the underlying problem by framing the right question. We're basically fixing a crack in the dry wall when we've got a problem in our foundation.
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