2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

How To Present An Ordinary Product As Extraordinary

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

How to Make Money With PR

We got lucky with a TV station in New York at the time it was WOR. Matt Lauer was the local host at the time who's now obviously well known on Good Morning America. He told people that they could if they sent us an envelope with a dollar that he would send them a list of recipes. We ended up getting over 12,000 responses from that one media appearance that Jay did. I hastily printed up flyer to sell the juicers and that's what launched the business,. But it was still quite a while before we actually made an infomercial. The PR is a very powerful way if you have a good person. And it's even more effective today because you

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