The Power of Business Journalism

I admit I was somewhat intimidated when the prospect of hosting Pulitzer-prizewinning journalist Charles Duhigg on the podcast was raised. What caused my angst was the subject matter we would discuss: Communication.

Hosting this podcast has been a learning experience, in so many ways. Since listeners are very free with advice, especially when they don’t like the conversational aspect of the dialogues, and would prefer an interview format, I have often had to come face to face with my own failures of communication. Charles had just completed a book, Supercommunicators, which has since become a New York Times bestseller about the tools that so-called ‘supercommunicators’ use to bring out the best in conversations. It includes interviews with, and stories about, people from a wide varieties of occupations and experiences, from a former FRB recruiter, to two people on opposite sides of the current gun-control debate, and even to the creators of Big Bang Theory, about how they achieved their goals of communication.

The techniques revealed in the book, and in our conversation, are remarkably illuminating. Perhaps the most important tool, which sounds remarkably simple, but nevertheless is often absent in conversations is to decide in advance what type of conversation one is about to be engaged in: practical, emotional, or social. Without this recognition, the ultimate success of any subsequent conversation is unlikely to be profound.

In our subsequent podcast discussion, I wanted to engage in all three types of conversations, with some clarity in advance about where we were going, beginning as always with what took Charles to the starting point of his writing, and concluding with what the impact on his own personal life had been by all he had learned when researching the book. Thinking about the skills he discussed certainly had an impact on my own efforts during the podcast, and I hope will improve discussions on all future podcasts. You, the listeners, will be the judges of course.

I hope you will enjoy and be enlightened by the ground we covered. As always, an ad-free video version of this podcast is also available to paid Critical Mass subscribers. Your subscriptions support the non-profit Origins Project Foundation, which produces the podcast. The audio version is available free on the Critical Mass site and on all podcast sites, and the video version will also be available on the Origins Project Youtube channel as well.