
Three Lies Business Owners Tell Themselves About Cash
Beginning Balance
00:00
The Perception of Business Expenses
This chapter explores how business owners often view spending out of the business differently, considering it as less important and mistakenly perceiving it as 'free'. It discusses the concept of Phantom ROI and the tradeoff between different uses of money, emphasizing the value of focusing on return on investment (ROI).
Transcript
Play full episode