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#181 - How to create & scale helpful content to grow your business | Sol Orwell, Mike Haney, & Paul Barszcz

LEVELS – A Whole New Level

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"We don't have a content team. We just have a bunch of researchers who nerd out and get their research on," he says. "I think our data is like 800 references, but we could easily have twice that amount as we like really flesh it out more" Over the next two to three years, you build your own moat by looking at 11 million words examined in four years.

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