How Entrepreneurs F*ck themselves with Alex Hormozi
How To Think With Dan Henry
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How to Engineer Word of Mouth
I'd love to know how you engineer word of mouth, because I'll give you an example. We used to do webinars when we would have like a free Facebook group or some sort of free community. And then what I would do is I remember hearing about this thing called shilling or shilling. It's where you hire people to come into a room and you pay them to buy the product and everybody buys. Well, I don't like to do anything illegal,. So I thought, how can I get that same effect, but do it ethically? so I made this little technique called the ethical shrill.
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