I was told that they wanted whole foods because they thought, you know what? We just break even on whole foods. And listen, they bought it for 13 or 14 billion. The stock went up 20 billion the next, like, two weeks. So it was essentially a free acquisition,. If you'll look at their market gap increase, which isn't a perfect way to look at but an interesting one. Ah, they just thought, we cold sign up prime members at whole foods. We now have access to the most elete audience. That that is some like tom sawyer painting the fence, you know, getting your apple. I'll let you paint the fencestrategy