Why Did You Count to Burn the Ships?

Don't do the blue like jas speaking tour any more. I'm guoing to focus on story brand, and im going to equip business in churches that way. So why did you count to burn the ships? It in relys clarity. And i think another phrase that we esalot is opportunity cost. What's the opportunity cost of investing our teams energy and resources and creating things over here when we could be doing that same thing over here on the story brand side? Like, what's the opportunitycost of not burning the ships? Right?