I think we need to be careful in attributing blame 100% to Facebook. There's an aspect where these companies were kind of built with business plans that assumes they get that part for free. And it's like, why would you think that you would get for free? What costs another company billions of dollars to build? Agreed. I guess the point is, it's through a certain lens. This is just like one aspect of one CPG area. Like how much other pain is being inflicted by them having the monopoly. The disconnect that I wanted to clear up was like, you're right, pushing it straight. If you're regulating at the level of individuals, then it's

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