The Struggles of CROs

A lot of e-commerce owners don't really want to be in the weeds of ad accounts emails they just want someone to advise on that strategy and then execute on it. CR is a very specialised skill set as well I feel in comparison. It's not sexy or cool to speak about like split tests do you know what I mean? Yeah I think it's because the stigma that's connected with it is that it's so complex and like so nerdy almost. For most of the entrepreneurs and all of the entrepreneurs are shiny object syndrome driven to some extent and they want to see something sexy right like for you!

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