Using AI to Reduce Churn by Improving Portals

Jon and Peter crack open the real opportunity in AI for small businesses (hint: it's not what most operators think). Forget personal productivity hacks that save you five minutes on email. Forget launching the next big SaaS product that becomes a customer support nightmare.

The gold sits squarely in category two: internal tools for your team.

Jon's built $50-100K of monthly value at Sagan using Replit and some API connections. Not by selling software, but by solving their actual constraint: screening 1,000 applicants for a single role. What used to take a week and a half now happens instantly, with AI dynamically ranking candidates so humans can start at the top of the list.

Peter's advice for the last 12 years was "conform your business to the tools." Things are a little different now. With AI coding assistants, you can build exactly what you want, how you want it to work.

No more spaghetti workflows. No more feature requests. No more conferences.

The framework is deceptively simple: identify your constraint, then attack it with AI and automation. For Sagan, it was screening speed. For property managers, it might be lead flow.

Jon and Peter then go tactical. If you want to blow past your competitors, have AI monitor their listings, identify the property owner, generate custom direct mail with an impressionistic rendering of their house, and dynamically select messaging based on which competitor they're using. Total cost: $130 in Replit credits.

Big companies have thousand-person software teams building internal tools. Now that capability is democratized. Your maintenance guy can get an optimized route with required tools pulled from inventory. Not because you're a 20,000-door operation, but because you spent two hours in Replit.

TIMESTAMPS:
(01:00) Three Categories: Personal, Internal, and External Tools
(02:04) Why Internal Tools Are the Sweet Spot
(11:54) Theory of Constraints: Finding Your Attack Vector
(18:25) Property Management Lead Flow Constraints
(22:04) Building an Owner Portal in Two Hours
(25:46) Sagan's AI Screening System: 1,000 Applications Ranked Instantly
(39:12) Automated Competitor Targeting with Custom Direct Mail

Stay connected for more insights and strategies by following:
Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com