The DDC and the Retail Approach, Right?

Retail has been a pretty big crux of our growth or and it allows us to grow online, right? So like you just mentioned, the margins are so much better. We're almost doubling our money when it comes to B2B and retail sales. The fact that I can market or put in our like ads like, hey, we're at the vitamin shop, go pick it up or whatever it is, but then send that traffic to the website,. It kind of gives that like, oh, okay, well, they're in here, vitamin shops are respected, supplements store for health and wellness, they must be good. That's one of the biggest things for us.

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