Influencers Are Great, but Do They Bring the Sales?

Celebrity endorsements or celebrity co-branding, do they bring the sales to these sneakers? I mean, Adidas just put out the same kind of sneaker, but it won't get as many sales because it doesn't have that celebrity factor. That's why all these companies are reaching out to celebrities and doing collaboration shoes. They don't just want a regular shoe or a different color way. They want someone that they know and someone they connect with. And when the companies do that, it definitely helps their bottom line.