SaaStr 681: Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth and Resilience
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Build a Go-to Market Function From Scratch
It's very rare that you're going to be the first product in any kind of category. To beat all of the incumbents that are there, you have to be ten times better. And ideally, that niche is something that is ascendantly valuable. So it's a small part of the larger TAM, but you believe that over time it's going to become far more important.
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