The Importance of Failure in Startups

David Darmon: I like to talk a lot about the failures before Hotjar so it was interesting to compare two ideas. We incorporated very quickly which meant within months I was taking care of liquidation, not fun especially if you're based in Moda. With Hotjar we wanted it to be very different. So I guess our failures influenced a lotOur success. Yeah I like talking about the failure stories as well because for everyone who's succeeded there's always a bunch of failures that didn't work out so well.