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4min chapter
Why Creators are Disrupting Marketing with Steph Smith
Marketing Against The Grain
Guard Rails vs Guide Lines - Is That Really Important?
Guard rails versus guide lines is a key wave to make sure that your brand is successful in working craters. The crater has to believe that you inherently care about their success, then they're going to be ok when there's times r like a that's like, a little bit outside the thing that we do. Some craters are amazing to work with, but some craters are harder to work with. There is a deep importance in developing a crater programme and doing so at your company. So if you don't have a crater programme or design it for what these craters are looking for, try to truly understand them.
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