AI in Cybersecurity Marketing

Guests:

• None

Topics:

• What have we seen at RSA 2024?

• Which buzzwords are rising (AI! AI! AI!) and which ones are falling (hi XDR)?

• Is this really all about AI? Is this all marketing?

• Security platforms or focused tools, who is winning at RSA?

• Anything fun going on with SecOps?

• Is cloud security still largely about CSPM?

• Any interesting presentations spotted?

Resources:

• EP171 GenAI in the Wrong Hands: Unmasking the Threat of Malicious AI and Defending Against the Dark Side (RSA 2024 episode 1 of 2)

• “From Assistant to Analyst: The Power of Gemini 1.5 Pro for Malware Analysis” blog

• “Decoupled SIEM: Brilliant or Stupid?” blog

• “Introducing Google Security Operations: Intel-driven, AI-powered SecOps” blog

• “Advancing the art of AI-driven security with Google Cloud” blog