#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Role of Emotional Bram Building Behind a Purpose
Richard: Emotional engagement is critical for all companies to advance and scale. If we took a, in some way, a people leadership model, where if you appeal to the heart, everything else will follow. I think there is a distinctive role for emotional bram building behind a purpose that's going to drive business success regardless of the vertical. And i thinkth particularly for me, that the focus on the end user, and actually having a bit more helistic view of everybody that your product is serving and helping is a a healthy way of looking at things. But it's mere pleasure talking, richard. Thanks for inviting me.
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