The Antifragile Playbook

There are deeper business level things that you need to be focusing on as an e-commerce business in order to weather the storm. And it's largely on the operational side in terms of thinking about margin. There is a woman named Priya who made, I think, the hard choice that probably is going to save her years of her life to say like, this isn't the right underlying foundation to build the kind of thing that wins. Maybe eventually our operational infrastructure as a nation will be so good that shipping costs like pennies to ship heavy cans.