Frank Sinatra's Most Popular and Fastest Growing Song on Spotify?

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Frank Sinatra's most popular and fastest growing song on Spotify is Let It Snow. There are fewer than 10,000 holiday songs listed on Spotify. The Christmas songs will eventually tower over all the rest of his music in terms of play count. Amateurs want their customers to change to fit what's best for them. Pro founders understand that they cannot change people. Ever.

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.