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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

The Importance of a Digital Ecosystem

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Epic is effectively like a digital ecosystem, right? You could think of the different platforms as different organs of the same sort of digital body and they serve different functions. Like TikTok, for example, it's not your conversion layer, right? That's more of your attention layer. And then YouTube is, you know, it builds more affinity and then it builds more LTV and all that kind of stuff. But at the same time, the way they all interplay, they spit out unique results that you can't predict super well.

Links

Kevin Espiritu on YouTube

Creator Capitalists post from Eric

Kevin’s first appearance on Smart Friends

Scribemedia.com/consult

Timestamps

(00:04:23) Kevin’s career leading to content

(00:14:00) What did raising capital unlock for you?

(00:20:36) Attaching a dollar value to your niche

(00:27:08) What is your high-leverage work today?

(00:28:24) What do you see for Epic Gardening over the next 10 years?

(00:29:43) What other places can this playbook work?

(00:37:29) Being *good* on every platform

(00:39:00) Not thinking about “Marketing”

(00:40:41) Is it easier to start with media and attach commerce after?

(00:46:52) The importance of authenticity

(00:53:55) Q&A

(01:03:00) Wrap up

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