#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening
Smart Friends
The Importance of a Digital Ecosystem
Epic is effectively like a digital ecosystem, right? You could think of the different platforms as different organs of the same sort of digital body and they serve different functions. Like TikTok, for example, it's not your conversion layer, right? That's more of your attention layer. And then YouTube is, you know, it builds more affinity and then it builds more LTV and all that kind of stuff. But at the same time, the way they all interplay, they spit out unique results that you can't predict super well.
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